News · Amazon.com, Inc. (AMZN) · Consumer Cyclical

Amazon rises 1.9% in an ordinary session as Boston Dynamics taps former Amazon executive

Session of October 6, 2026 · Published October 7, 2026 · 3 min read

What happened

Amazon (AMZN) rose 1.9% on October 6, 2026, as markets were modestly higher, and Boston Dynamics named former Amazon executive Rohit Prasad chief executive officer effective October 7. The S&P 500 rose 0.6% on the day, and the Consumer Cyclical sector median rose 0.6%. Trading volume was 0.9 times its 20-day average.

$250.00$260.00Aug 25Sep 3Sep 15Sep 25Oct 6AMZN closing price, last 30 sessionspromtfinance.com$256.29 (+1.9%)
Closing price over the last 30 trading sessions. On October 6, 2026, AMZN closed at $256.29, up 1.9% on the day and 1.8% lower than 30 sessions earlier.

How big was the move

The stock rose 1.9%, a move that was 0.8 times a typical daily move for this stock, which the model classified as an ordinary session rather than an outlier. Over the last five sessions the stock rose 3.9%, compared with the S&P 500 rising 1.9% over the same span, leaving the stock 1.4 percentage points better than the sector median. The stock’s market sensitivity, with a beta of 1.47, means the stock tends to move more than the market; on this day its gain modestly outpaced the market rise.

-10%0%+10%Jul 14Aug 11Sep 8Oct 6AMZN daily moves, last 60 sessions2 std. dev. bandpromtfinance.com
Each bar is one day's price change; the outlined bar is October 6, 2026. A typical daily move over the past year was 2.2%, so the latest move equals 0.9 times that. Moves outside the dashed lines (about 4.3%) are unusual.

The technical picture

The stock was 2.0% above its 20-day moving average and 0.4% below its 50-day moving average, while 6.0% above its 200-day moving average. The 50-day average is above the 200-day average, a sign of an established uptrend, and the stock has spent 48 consecutive trading days above the 200-day average. The Relative Strength Index (14 days) read 55, in a neutral range between 30 and 70. The stock was 10.8% below the 52-week high.

$200.00$225.00$250.00$275.00Oct '25Jan '26Apr '26Jul '26Oct '26AMZN one-year price and moving averages200-day50-dayPricepromtfinance.com52-week high $284.0252-week low $198.79
Closing price over the past year. AMZN ends the period 9.8% below its 52-week high, below its 50-day average ($257.43) and above its 200-day average ($241.68).

Shorter-term momentum was mixed. The stock fell 0.9% over one month but rose 5.2% over three months and 16.8% over one year, placing its one-year return 0.3 percentage points ahead of the S&P 500. Volatility measured 40% annualized over 60 days, which is higher than 71% of its own readings over five years, indicating comparatively elevated price swings recently. Those measures suggest traders have seen bigger moves recently, even as the recent daily change was ordinary by historical standards.

Fundamentals and valuation

Over the four quarters through June 30, 2026, Amazon reported revenue of $775.68 billion, which grew 15.8% from a year earlier and accelerated from growth of 14.2% one quarter earlier. Diluted earnings per share were $12.43, up 89.5% from a year earlier. Gross margin widened to 50.8% from 49.6% a year earlier, while operating margin rose to 12.1% from 11.4%.

$0.00$100.0B$200.0BQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26AMZN quarterly revenuepromtfinance.com$158.9B$187.8B$155.7B$167.7B$180.2B$213.4B$181.5B$200.6B
Quarterly revenue by period end. The latest quarter brought $200.6B, 19.6% more than the same quarter a year earlier.

Free-cash-flow margin stood at 1.5% and return on invested capital was 8.5%. The balance sheet showed net debt of 0.6 times EBITDA, and share count over one year increased by 0.9%. On valuation, the stock traded at 20.6 times trailing earnings and 20.1 times expected earnings, with a free-cash-flow yield of 0.4%.

The price-to-trailing-earnings ratio is the lowest reading of the past five years, with the five-year median at 49.3 times earnings. That contrast frames the current valuation as markedly lower than the company’s recent historical multiples even as underlying profit margins and earnings growth have widened.

Earnings and analyst expectations

Amazon’s next report is scheduled for October 29, 2026. The last report, on July 30, 2026, showed earnings per share of $5.75 against $1.82 expected, 215.9% above estimates, and was the second consecutive quarter beating estimates. The average surprise over the last four reports was 77.4% above estimates, and the typical two-day reaction after recent reports was unchanged.

$0.00$2.00$4.00$6.00Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26AMZN quarterly earnings per sharepromtfinance.com$1.43$1.86$1.59$1.68$1.95$1.95$2.78$5.75
Diluted earnings per share by quarter. The latest quarter shows $5.75, against $1.68 in the same quarter a year earlier.

Analysts maintain a consensus rating of Buy, with 89% of the 94 analysts covering the stock assigning Buy-tier ratings. The consensus price target stood at $326.83, which is 27.5% above the closing price on October 6. That gap between the consensus target and the closing price underscores analysts’ continued upward assumptions about earnings and cash flow despite the stock’s lower historical multiple.

What to watch

  • October 29, 2026: next earnings report date.
  • July 30, 2026: last report EPS $5.75 versus $1.82 expected, 215.9% above estimates.
  • Consensus price target $326.83, 27.5% above the closing price.
  • Boston Dynamics said Rohit Prasad will become its chief executive officer effective October 7.

Related stocks

More news from PromtFinance

Related stories from the last 48 hours

LADConsumer CyclicalOct 6Lithia Motors falls after corporate promotion as market posts modest gainsLithia Motors fell 3.5% on Oct. 6, 2026, as the company announced a leadership promotion; the session was an ordinary-sized move amid modest sector gains.Read the analysis →MATConsumer CyclicalOct 5Mattel rises 5.1% after shareholders press for strategic reviewMattel shares rose 5.1% on October 5, 2026, after large shareholders urged a strategic review, with trading volume lifting above its 20-day average.Read the analysis →RCLConsumer CyclicalOct 6Royal Caribbean rises 5.0% after Silversea unveils new sailings and upbeat analyst noteRoyal Caribbean (RCL) rose 5.0% on October 6, 2026, after Silversea unveiled 103 new 2028–2029 sailings and an analyst highlighted strong pricing and bookings.Read the analysis →GMConsumer CyclicalOct 5General Motors rises 2.5% as it adds hybrids to U.S. lineup and eyes non-China magnetsGeneral Motors rose 2.5% on October 5, 2026, after moves to add U.S. hybrid models and secure rare-earth magnets from MP Materials.Read the analysis →TSLAConsumer CyclicalOct 5Tesla (TSLA) rose 2.2% after mixed third-quarter delivery and earnings newsTesla rose 2.2% to $378.73 on Oct. 5, 2026, after a modest delivery beat and other company developments; valuation remains highly elevated.Read the analysis →VNCEConsumer CyclicalOct 5Vince rises 9.0% after management cites sales momentum and acquisition planVince (VNCE) rose 9.0% on October 5, 2026, as executives highlighted sales momentum, reduced debt and an acquisition aimed at building a new growth platform.Read the analysis →DKNGConsumer CyclicalOct 5DraftKings rises 5.4% after Bank of America upgrade on improving prediction-market outlookDraftKings rose 5.4% after a Bank of America upgrade drove a company-specific rally; volume was 1.8 times its 20-day average.Read the analysis →