Stocks · Consumer Cyclical · Specialty Retail

Sally Beauty Holdings, Inc. SBH

$16.04 -1.23% Close, Oct 5, 2026 · NYSE · Market cap $1.55B

Inexpensive vs sector

Next earnings report: Nov 12, 2026

Scroll or pinch to zoom, drag to move. Daily prices adjusted for splits. Markers: E = earnings (green beat, red miss), S = split, D = dividend.

Three things to know

  1. Earnings beat analyst estimates in each of the last 6 quarters (average surprise over the last four: +6.4%).
  2. Net debt is 3.4× EBITDA, a high level of leverage.
  3. The stock is in an uptrend: above its 200-day average for 51 trading days, with the 50-day average above the 200-day.

PromtFinance scores

Each score is a percentile within the Consumer Cyclical sector (0–100). Under each score: how the stock ranks in its sector on every component. As of Oct 6, 2026.

Growth46Neutral

How fast revenue, earnings and cash flow are growing.

  • Revenue growth (TTM, YoY)Bottom 38%
  • EPS growth (TTM, YoY)Top 50%
  • FCF growth (TTM, YoY)Top 34%
  • Revenue growth, 3-year CAGRBottom 36%
  • Revenue growth accelerationTop 44%
Quality69Positive

Returns on capital, margins, earnings quality and balance-sheet strength.

  • Return on invested capitalTop 34%
  • Gross marginTop 19%
  • Operating marginTop 43%
  • Cash conversion (OCF / net income)Top 44%
  • Accruals (lower is better)Top 47%
  • Net debt / EBITDA (lower is better)Bottom 39%
  • Interest coverTop 42%
Value92Exceptional

How cheap the shares are relative to earnings, cash flow and their own history.

  • Earnings yieldTop 6%
  • Free-cash-flow yieldTop 11%
  • EBITDA / enterprise valueTop 14%
  • Sales / enterprise valueTop 30%
  • P/E vs own 5-year history (lower is better)Bottom 36%
Momentum70Positive

Strength and persistence of the price trend, including versus the S&P 500.

  • 12-month return excluding last monthTop 45%
  • 6-month returnTop 26%
  • 1-year return vs S&P 500Top 43%
  • Distance from 52-week highTop 12%
  • Trend checklist (0–4)Top 34%
Revisions25Very weak

Earnings surprises and analyst sentiment (estimate-revision history is being collected).

  • Average EPS surprise, last 4 quartersBottom 43%
  • Consecutive EPS beatsTop 20%
  • Share of analysts rating BuyBottom 17%
  • Upside to consensus price targetBottom 10%
Stability57Neutral

Low volatility, shallow drawdowns, low market sensitivity and modest leverage.

  • Volatility, 60 days (lower is better)Top 32%
  • Maximum drawdown, 3 yearsTop 33%
  • Beta vs S&P 500 (lower is better)Top 49%
  • Net debt / EBITDA (lower is better)Bottom 39%

What changed

Latest four quarters versus the same period a year earlier (growth: versus one quarter earlier).

MeasureBeforeNow
Revenue growth (YoY)0.8%1.1%↑
EPS growth (YoY)1.7%3.2%↑
Gross margin51.4%52.1%↑
Operating margin8.9%8.4%↓
FCF margin4.6%6.5%↑

Fundamental momentum

MeasureNow (TTM)Year / quarter beforeSector rank
Revenue growth (TTM, YoY)1.1%0.8%↑Bottom 38%
EPS growth (TTM, YoY)3.2%1.7%↑Top 50%
Gross margin52.1%51.4%↑Top 19%
Operating margin8.4%8.9%↓Top 43%
Net margin5.2%5.3%↓—
Free-cash-flow margin6.5%4.6%↑—
Return on invested capital9.4%—Top 34%
Revenue growth, 3-year CAGR-1.0%—Bottom 36%

Quality of earnings and balance sheet

Cash conversion (OCF / net income)Above 1× means profits are backed by cash.
1.92×
Accruals (net income − OCF) / assetsLower is better; high accruals can signal weaker earnings quality.
-6.1%
Stock-based compensation / revenueA cost to shareholders through dilution.
0.6%
Receivables growth vs revenue growthReceivables growing much faster than sales can be a warning.
-1.1 pp
Net debt / EBITDABelow 1× is conservative; above 3× is high leverage.
3.44×
Interest cover (operating income / interest)How many times operating profit covers interest.
5.5×

Shareholder returns

Dividend yield (dividends paid, TTM)
0.00%
Net buyback yield (TTM)
5.93%
Shareholder yield
5.93%
Share count change, 1 year
-5.2%
Share count change, 3-year CAGR
-3.7%

Shareholder yield = dividends + net buybacks over the last four quarters, divided by market cap.

Based on the four quarters through Jun 30, 2026 (filed Aug 3, 2026).

Earnings and expectations

Earnings momentum

Consecutive EPS beats
6
Beats in the last 8 reports
7 of 8
Average EPS surprise, last 4
+6.4%
Average 2-day reaction, last 8
+7.2%
Positive 20 days after report
5 of 8

Analysts

Consensus price target
$16.17
Target vs current price
+0.8%
Analysts with a rating
30
Share rating Buy or Strong Buy
30%
Consensus rating
Hold

How the stock reacted to recent reports

Report dateEPS surprise2 days5 days20 days60 days
Aug 3, 2026+0.9%+7.7%+12.4%+10.6%—
May 11, 2026+7.3%-7.5%-15.2%-9.6%+12.5%
Feb 9, 2026+2.1%+5.2%+1.0%-9.7%-15.0%
Nov 13, 2025+15.1%-1.6%-4.6%+5.9%+6.3%
Aug 5, 2025+21.4%+17.0%+18.9%+44.4%+54.7%
May 12, 2025+7.7%+22.2%+12.2%+9.2%+47.4%
Feb 13, 2025+0.0%+4.5%+1.5%-2.3%-11.0%
Nov 14, 2024+6.4%+10.0%+4.8%+0.5%-26.7%

Returns from the close before each report. Past reactions do not determine future ones.

Earnings history

Report dateEPSEstimateSurpriseRevenue
Aug 3, 2026$0.55$0.55+0.9%$935.5M
May 11, 2026$0.44$0.41+7.3%$903.4M
Feb 9, 2026$0.48$0.47+2.1%$943.2M
Nov 13, 2025$0.55$0.48+15.1%$947.1M
Aug 5, 2025$0.51$0.42+21.4%$933.3M
May 12, 2025$0.42$0.39+7.7%$883.1M
Feb 13, 2025$0.43$0.43+0.0%$937.9M
Nov 14, 2024$0.50$0.47+6.4%$935.0M

Valuation in context

MultipleNow5-year median5-year percentileSector rank (cheapness)
P/E (trailing)8.4×7.7×67thTop 6%
P/E (forward)7.8×———
EV / EBITDA7.4×——Top 14%
EV / Sales0.78×——Top 30%
Free-cash-flow yield15.57%——Top 11%
Earnings yield11.97%——Top 6%

P/E over the past five years

Range 5.1× – 11.9× since Jun 30, 2021. Each point: price on the filing date divided by trailing-twelve-month EPS known then.

What moved the stock over the past year

Price return, 1 year
-1.0%
Earnings per share growth (TTM)
+3.2%
Change in P/E multiple
+34.0%

Most of the move came from a change in the valuation multiple.

Technical state

Trend checklist

  • ✗ Price above 20-day average
  • ✗ Price above 50-day average
  • ✓ Price above 200-day average
  • ✓ 50-day average above 200-day
  • ✗ MACD histogram positive

Trend quality

Days above the 50-day average
0
Days above the 200-day average
51
50-day average slope (20 days)
+4.4%
200-day average slope (20 days)
+0.6%
Distance from 50-day average
-1.4%
Distance from 200-day average
+7.8%
RSI (14)
46.0
Relative volume
1.16×

Risk and drawdowns

Volatility, 60 days (annualized)
34.9%
Volatility vs own 5-year history
1th percentile · Low for this stock
Beta vs S&P 500 (2 years, weekly)
1.03
Correlation with S&P 500
0.37
Current drawdown from 1-year high
-6.6%
Maximum drawdown, 3 years
-45.2%

Largest declines in the past six years

From peakTo lowDeclineLengthRecovery
May 7, 2021Oct 13, 2023-71.3%613 daysNot yet recovered
Oct 8, 2020Oct 30, 2020-15.4%16 days6 days (Nov 9, 2020)
Mar 15, 2021Mar 24, 2021-10.6%7 days30 days (May 6, 2021)

Declines of 10% or more from a closing high, measured on daily closes.

Financial statements

Market cap
$1.55B
P/E (TTM)
8.4
EPS, diluted (TTM)
$1.92
Revenue (TTM)
$3.73B
52-week range
$11.54 – $17.92
FY 2021FY 2022FY 2023FY 2024FY 2025
Revenue$3.87B$3.82B$3.73B$3.72B$3.70B
Gross profit$1.95B$1.94B$1.89B$1.89B$1.91B
Operating income$418.4M$337.6M$325.0M$282.7M$327.8M
Net income$239.9M$183.6M$184.6M$153.4M$195.9M
EPS (diluted)$2.10$1.66$1.69$1.43$1.89
Q4 2024Q1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Q3 2026
Revenue$935.0M$937.9M$883.1M$933.3M$947.1M$943.2M$903.4M$935.5M
Net income$48.1M$61.0M$39.2M$45.7M$49.9M$45.6M$42.7M$54.1M
EPS (diluted)$0.46$0.58$0.38$0.44$0.49$0.45$0.43$0.55
FY 2021FY 2022FY 2023FY 2024FY 2025
Operating cash flow$381.9M$156.5M$249.3M$246.5M$274.8M
Capital expenditure-$73.9M-$99.3M-$90.7M-$101.2M-$102.1M
Free cash flow$308.0M$57.3M$158.6M$145.4M$172.7M
Dividends paid$0$0$0$0$0
Net share buybacks$3.6M-$130.3M-$15.2M-$60.4M-$54.0M

Cash outflows are shown as negative numbers.

Cash and short-term investments
$173.1M
Total assets
$2.88B
Total liabilities
$2.01B
Total debt
$1.52B
Net debt
$1.34B
Shareholders’ equity
$871.5M

As of Jun 30, 2026 (filed Aug 3, 2026).

Short interest

Shares sold short
19,898,465
Days to cover
17.90
Change vs previous report
-1.4%

FINRA short interest, settlement date Sep 15, 2026.