How to Become a Sony Reseller?

Being a reseller for a world-renowned company like Sony is an excellent business opportunity. As a Sony reseller, you can offer Sony’s innovative technology solutions to your customers, thus augmenting your business. However, becoming a Sony reseller isn’t an overnight process. It requires understanding Sony’s requirements, business acumen, strategic planning, and hard work.

In this article, we’ll guide you on how to become a Sony reseller.

How to Become a Sony Reseller?

To become a Sony reseller, you must apply on the Sony website and provide proof that you have a company that is at least two years old, a $25K credit line, and the ability to purchase at least $100,000 of Sony products yearly. However, sometimes Sony does not accept new resellers, and you must wait.

Sony company

As a reseller, you buy Sony products at wholesale prices and sell them to retail customers, aiming to profit from the difference. This business model also enables you to create customized hardware, software, and network solutions to meet your customers’ needs, enhancing your service offerings.

Sony Reseller Requirements

Sony has established a set of requirements that potential resellers must meet. This ensures that their products are represented professionally and consistently.

Here are the general unofficial requirements you should meet to become a reseller for Sony :

  1. Minimum Purchase: Be prepared to purchase a minimum of $100,000 of Sony products annually. This ensures that you are committed to the Sony brand and can move a significant volume of products.
  2. Operating a Storefront or a Non-Storefront Selling Location: You must have a physical place of business, either a retail storefront or a non-storefront selling location. Sony values its products to be displayed professionally and attractively.
  3. Customized Solutions: Provide customized hardware, software, and network solutions based on Sony products to meet specific customer needs. This ability can give you a competitive advantage and enhance customer satisfaction.
  4. Demonstration Units: Carry an adequate number of demonstration units, including monitors. Demonstrations allow customers to understand and appreciate the features of Sony products.
  5. Business Operation: Candidates must have been in operation for at least two years. This stipulation ensures that you have some business experience and stability.
  6. Established Credit Line: Maintain an established credit line of $25,000 with your primary financial institution. This shows that you have an excellent economic track record.
  7. Promotion and Sales of Sony Service and Support Products: As a reseller, you should actively promote, recommend, and sell Sony service and support products.
  8. Customer Service: Maintain an established, professional walk-in service location with sufficient personnel, including certified Sony technicians. This guarantees that you have the resources to ensure customer satisfaction.

Steps to Becoming a Sony Reseller

Now that you know the requirements, let’s dive into the steps to become a Sony reseller.

1. Assess Your Business

Ensure that your business meets all the requirements listed above. Thoroughly analyze your financial health, business model, service capabilities, and commitment to Sony products.

2. Create a Business Plan

Develop a comprehensive business plan detailing your strategies to meet the purchase requirements, how to market and sell Sony products, and how you will provide service and support. This plan will be instrumental in obtaining financial support for your application to Sony.

3. Apply for a Sony Reseller Account

Visit the official Sony website and find the application to become a reseller. Fill out the application form, including details about your business, your plans for selling and supporting Sony products, and proof of meeting the requirements. Apply and wait for a response from Sony.

4. Training and Certification

If your application is approved, you and your staff may need training and certification to become acquainted with Sony products, services, and support. This step is crucial to providing your customers expert advice and technical support.

5. Stock Your Business and Start Selling

After you become a certified Sony reseller, you can start purchasing products at wholesale prices and sell them at retail prices. Make sure you have a good variety of Sony products, and don’t forget to keep demonstration units for customer experience.


Becoming a Sony reseller requires meeting stringent requirements, crafting a sound business strategy, and a commitment to providing outstanding service. However, the potential rewards, including access to Sony’s innovative product range and loyal customer base, make it worthwhile. Following the guidelines outlined above, you can embark on a successful journey as a Sony reseller.

Please see our related reseller articles:

How to Become a Sony Reseller?

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How To Become an Apple Reseller?

How To Become an Amazon Reseller?

How to Become a Dell Reseller?

How to Become a Software Reseller?

How to Become an IT Reseller?

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Daniel Smith

Daniel Smith

Daniel Smith is an experienced economist and financial analyst from Utah. He has been in finance for nearly two decades, having worked as a senior analyst for Wells Fargo Bank for 19 years. After leaving Wells Fargo Bank in 2014, Daniel began a career as a finance consultant, advising companies and individuals on economic policy, labor relations, and financial management. At, Daniel writes about personal finance topics, value estimation, budgeting strategies, retirement planning, and portfolio diversification. Read more on Daniel Smith's biography page. Contact Daniel:

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