News · Netflix, Inc. (NFLX) · Communication Services

Netflix rises 0.4% amid reports of layoffs and pre-earnings guidance

Session of October 12, 2026 · Published October 13, 2026 · 4 min read

What happened

Netflix (NFLX) rose 0.4% to $70.61 on October 12, 2026, as media reports flagged plans for a large round of layoffs and the company issued guidance ahead of its Oct. 20 earnings report. Trading volume was 0.6 times its 20-day average and the stock opened 1.5% above the previous close. The S&P 500 fell 0.1% on the day while the Communication Services sector median was unchanged; the stock was 0.4 percentage points better than the sector median.

$70.00$75.00$80.00Aug 31Sep 10Sep 21Oct 1Oct 12NFLX closing price, last 30 sessionspromtfinance.com$70.61 (+0.4%)
Closing price over the last 30 trading sessions. On October 12, 2026, NFLX closed at $70.61, up 0.4% on the day and 12.9% lower than 30 sessions earlier.

Multiple outlets reported the layoffs could be the biggest the company has undertaken in four years as Netflix contends with slowing growth and weak stock performance, according to Fast Company. Separately, Benzinga reported the company’s third-quarter guidance implied about 12% revenue growth, focusing investor attention on advertising and regional revenue trends ahead of the October 20 report.

How big was the move

The day’s change was small by the stock’s usual standards: the move measured 0.2 times a typical daily move for this stock. Over the last five sessions the stock rose 4.6%, while the S&P 500 rose 0.4% over the same period. Market sensitivity is summarized as a beta of 0.93, meaning the stock tends to move about as much as the market.

-5%0%+5%Jul 20Aug 17Sep 14Oct 12NFLX daily moves, last 60 sessions2 std. dev. bandpromtfinance.com
Each bar is one day's price change; the outlined bar is October 12, 2026. A typical daily move over the past year was 2.3%, so the latest move equals 0.2 times that. Moves outside the dashed lines (about 4.6%) are unusual.

Taken together, the price action looked like an ordinary session for this stock rather than an outsized market reaction to the headlines. The reports were the main developments around the company but did not clearly drive an unusually large market response.

The technical picture

The stock traded modestly below its short- and medium-term averages: it was 0.8% below its 20-day moving average, 6.2% below its 50-day moving average and 15.3% below its 200-day moving average. The 50-day average is below the 200-day average, a sign of a weak longer-term trend. The Relative Strength Index (14 days) was 45, within a neutral range between 30 and 70.

$80.00$100.00$120.00Oct '25Jan '26Apr '26Jul '26Oct '26NFLX one-year price and moving averages200-day50-dayPricepromtfinance.com52-week high $124.1452-week low $67.06
Closing price over the past year. NFLX ends the period 43.1% below its 52-week high, below its 50-day average ($75.30) and below its 200-day average ($83.34).

Recent price performance showed the stock fell 8.8% over one month, fell 4.0% over three months and fell 42.6% over one year, leaving it 43.4% below the 52-week high and 58.6 percentage points behind the S&P 500 over the year. Volatility was 33% annualized over 60 days, lower than 60% of its own readings over five years, indicating somewhat reduced short-term turbulence relative to its historical range.

Fundamentals and valuation

For the four quarters through June 30, 2026, revenue was $48.37 billion, which grew 16.0% from a year earlier; revenue growth one quarter earlier was growth of 16.7%. Diluted earnings per share were $3.18, and earnings per share rose 35.3% from a year earlier. Gross margin was 49.1% (a year earlier: 48.5%), operating margin was 29.7% (a year earlier: 29.5%), and free-cash-flow margin was 22.7%.

$0.00$5.0B$10.0BQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26NFLX quarterly revenuepromtfinance.com$9.8B$10.2B$10.5B$11.1B$11.5B$12.1B$12.2B$12.6B
Quarterly revenue by period end. The latest quarter brought $12.6B, 13.4% more than the same quarter a year earlier.

Return on invested capital was 24.3% and the balance sheet showed net debt of 0.2 times EBITDA. Share count over one year decreased by 2.0%. Those metrics point to strong underlying profitability and cash conversion even as top-line momentum has slowed from prior quarters.

On valuation metrics the stock was at 22.2 times trailing earnings and 19.6 times expected earnings, with a free-cash-flow yield of 3.8%. The price to trailing earnings was lower than 86% of its own readings over the past five years (five-year median: 39.5 times earnings), reflecting a markedly cheaper multiple versus its recent history. PromtFinance scores ranked Growth at 75 (Positive) and Quality at 75 (Positive), with Value at 58 (Neutral) and Momentum at 16 (Very weak).

Earnings and analyst expectations

Netflix’s next report was scheduled for October 20, 2026. The last report, on July 16, 2026, recorded earnings per share of $0.80 against $0.79 expected, 1.3% above estimates. The company had three consecutive quarters beating estimates, though the average surprise over the last four reports was 2.7% below estimates. Typical two-day reaction after recent reports was rose 0.3%.

$0.00$0.50$1.00Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26NFLX quarterly earnings per sharepromtfinance.com$0.54$0.43$0.66$0.72$0.59$0.56$1.23$0.80
Diluted earnings per share by quarter. The latest quarter shows $0.80, against $0.72 in the same quarter a year earlier.

Analysts’ consensus price target was $89.78, which was 27.1% above the closing price. One hundred analysts covered the stock and 64% rated the stock Buy or higher, producing a consensus rating of Buy. With guidance implying about 12% revenue growth, investors will be watching whether advertising and regional trends alter the outlook when management appears on October 20.

What to watch

  • Oct. 20, 2026: next earnings report date and whether guidance or results change the implied about 12% revenue growth in third-quarter guidance (reported by Benzinga).
  • Media reports (Fast Company) about plans for a large round of layoffs that could be the biggest the company has undertaken in four years, and any company statements responding to those reports.
  • Regional revenue trends and share of revenue: U.S. and Canada accounted for about 43% of second-quarter revenue and grew 10%, the slowest among its four regions (coverage noted by The Motley Fool).
  • Share-count trends and buybacks following a one-year decrease in share count of 2.0% and the company’s balance-sheet metric of net debt of 0.2 times EBITDA.
  • Market dynamics around tax-loss selling season and heightened investor attention after significant year-to-date price weakness, as noted by Seeking Alpha and Zacks Investment Research.

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